Retail eBook: Choosing Micro-Moments To Engage With Customers
'Companies that take steps toward becoming 'moments-ready'reap higher ROIs in both mobile and overall marketing investment.'
So says Google.
In this eBook of moments, we show you how leading apps check their customers' real-life movements and events, create the right interaction triggers, and engage with them in the right place - at the right time. Here you'll find:
A visual moments planner to help you map out one-time, monthly and constant triggers, and anticipate your customer's movements
A collection of real-life use cases from leading retailers who are harnessing and creating customer moments every day
Recent stats and industry insights on what's working, what's not, and what this means for mobile retail now and in the future.
Plot Projects enables third parties to use geofencing technology in their own apps.
Our intuitive web interface allows users to create and manage their geofences and push notifications to their customers, engaging with them in a highly relevant and timely fashion.