Retail eBook: Choosing Micro-Moments To Engage With Customers

'Companies that take steps toward becoming 'moments-ready' reap higher ROIs in both mobile and overall marketing investment.'

So says Google. 

In this eBook of moments, we show you how leading apps check their customers' real-life movements and events, create the right interaction triggers, and engage with them in the right place - at the right time. Here you'll find:

• A visual moments planner to help you map out one-time, monthly and constant triggers, and anticipate your customer's movements 
• A collection of real-life use cases from leading retailers who are harnessing and creating customer moments every day
• Recent stats and industry insights on what's working, what's not, and what this means for mobile retail now and in the future.