Geofencing Blog For App Marketers

Why do Android users open more notifications than iOS users?

Are you seeing different engagement rates on iOS and Android? Can’t figure out if it’s normal to have a higher push notification CTR (click through rate) on Android than on iOS? Don’t worry, you’re ...

The Perfect Opt-In Or How To Convince Your App Users To Share Their Location

When smartphone users first open an application, often, messages pop up asking them if they agree to share their location and receive push notifications. Some of them may have thoughts like: “Why do ...

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