Geofencing Blog For App Marketers

Interview with the Co-founder of Plot Projects

We sat down with our quirky and energetic co-founder, Paul Everts, for a short interview about the future of mobile marketing. He has some interesting things to say…

New Feature 'Once per Location’, What's in It for You?

We are constantly improving our geofencing technology to ensure a unique and easy service. Each business has its own requirements and we have been able to adapt our solution to suit their needs ...

7 Reasons Why You Need to Begin Mobile Marketing

Your smartphone is the first thing you see when you wake up and the last thing you see before you go to sleep. These small but powerful devices wield intense power with the world’s knowledge now at ...

Art and Geofencing: The New Frontier

Why is Art+Geofencing an amazing idea and why should cultural institutions seriously start thinking of embracing it? Recently, I noticed that several museums and theaters in The Netherlands have ...

Location Based Marketing Glossary

LBM, Geofences, Beacons… You are lost with all the complicated terms and abbreviations? You wish you could understand and talk about Location Based Marketing without mixing it all up? Do not lose ...

Personalized Marketing = Effective Marketing

Did you know that, on average, a consumer is exposed to 3,000 to 20,000 marketing messages a day? It shouldn’t come as a surprise then that in a world of such a marketing overload consumers are ...

Plot Projects News: Customer Success Story of MyOrder (Rabobank) & Location Picker in Dashboard

Customer story: MyOrder (Rabobank) With the MyOrder App users can order and pay with their phone in many places like restaurants, bars, carwashes and even paid parking areas. MyOrder is owned and run ...

Plot Projects News: "Who needs coffee while sleeping?" Infographic

Who needs coffee while sleeping?! No one! Then why do apps keep sending us notifications at inconvenient times and locations? Check out our infographic about the power of location based notifications ...

Active Location Based Marketing leads to incredible conversions

Current Location Based Marketing Location Based Marketing is a term that's out there for a long time and that is used for a wide variety of services. Placing your ad on the right billboard is indeed ...

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