Geofencing Blog For App Marketers

Why Is Geofencing Living in the Shadow of Beacons?

Beacons here, beacons there... The new bluetooth devices get extensive media coverage. But are they effectively used irl? Let me debunk that for you!

7 Vital Features to Look for When Choosing a Geofencing Partner

Before getting started with your location based marketing campaign it is important to choose the right partner to work with. Your choice of solution can really make a difference to the success of ...

5 Ways to Use Geotriggers in Your Geofencing Campaigns

Geotriggers are a very powerful tool to enhance your mobile app campaigns. They can easily generate very valuable location insights about your app users that would help you improve your app user ...

7 Common Myths About Geofencing We Should All Stop Believing

There are a lot of speculations going around geofencing - it’s capabilities and limitations, for example whether it drains the phone battery and so forth. We’ve decided to shed some light on this ...

Can Geofencing and Beacons Work Together for Your App?

Spoiler alert -  they can. Geofencing and beacons are both technologies that can be used for location based targeting and can complement each other. However, it is important to understand the ...

Interview with the Co-founder of Plot Projects

We sat down with our quirky and energetic co-founder, Paul Everts, for a short interview about the future of mobile marketing. He has some interesting things to say…

New Feature 'Once per Location’, What's in It for You?

We are constantly improving our geofencing technology to ensure a unique and easy service. Each business has its own requirements and we have been able to adapt our solution to suit their needs ...

7 Reasons Why You Need to Begin Mobile Marketing

Your smartphone is the first thing you see when you wake up and the last thing you see before you go to sleep. These small but powerful devices wield intense power with the world’s knowledge now at ...

Art and Geofencing: The New Frontier

Why is Art+Geofencing an amazing idea and why should cultural institutions seriously start thinking of embracing it? Recently, I noticed that several museums and theaters in The Netherlands have ...

5 Companies That Need to Start Geofencing

With companies like VoucherCloud and Starbucks open to different methods of mobile marketing and embracing geofencing, some companies seem to be getting left behind and gathering dust. Here is a list ...

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