Geofencing Blog For App Marketers

3 Geo-Location Targeting Tips to Increase App User Engagement

Targeting app users based on just their proximity to places isn’t going to be enough to significantly increase app user engagement. It's always important to adopt your interactions with app users to ...

New Feature 'Once per Location’, What's in It for You?

We are constantly improving our geofencing technology to ensure a unique and easy service. Each business has its own requirements and we have been able to adapt our solution to suit their needs ...

7 Reasons Why You Need to Begin Mobile Marketing

Your smartphone is the first thing you see when you wake up and the last thing you see before you go to sleep. These small but powerful devices wield intense power with the world’s knowledge now at ...

Plot Projects News: Support for iBeacons, Customer Success Story of POQ & Tips for User Activation

iBeacon Support Were you dreaming of being able to send notifications to your customers when they walk around a specific department of your store, or pass by a certain aisle, a shelf or a product? ...

New App Users vs Active App Users or Why Engagement is Key

We are very often asked the following question: “I want to promote my app and I already use mobile banners, voucher apps and billboards to do just that. Why should I then integrate the Plot Plugin ...

Personalized Marketing = Effective Marketing

Did you know that, on average, a consumer is exposed to 3,000 to 20,000 marketing messages a day? It shouldn’t come as a surprise then that in a world of such a marketing overload consumers are ...

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