*NEW* research: How can mobile marketers better use consumer context?

Location-based notifications have a 50% higher Open Rate than personalized notifications. Why? 

Featuring recent research from a database of more than 20 million devices, and a shiny new use case from The Next Web Conference.

How can you use your user's location, the missing puzzle piece in your personalization efforts, to double your engagement and take your mobile marketing strategy to the next level.

• Understand the factors and variables which drive and hinder direct open rates for mobile 
• Learn how to better reach your users with transferable real life use cases by leading brands 
• Get key insights to captivate, convert and increase physical footfall by keeping up with your customers' movements.