4 ways to increase app opt-in and build consent for GDPR

Your app users expect you to know them better, wherever they are - and to engage them at the right moment.

But the arrival of the General Data Protection Regulation (GDPR), hands control to consumers to determine how, when and why you use their location data.

How can you capture clear opt-in for location marketing, whilst staying GDPR compliant? This guide gives you simple tips on how to…

• Understand the guiding principles of the GDPR in a simple, scannable format
• Map what these principles mean in relation to mobile marketing
• Learn why the GDPR creates an opportunity to increase consumer opt-in
• Pinpoint how you can put compliant opt-in tips into practice.

Find this useful? Share with your fellow mobile mavens to get your whole team on board.